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WEB DESIGN + SEO FOR SMALL BUSINESSES, SOLOPRENEURS + STARTUPS

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  • Writer's pictureKylie Wiffen

Why Your Business Needs a Web Designer (and It's Not Just About Looks)

Updated: 4 days ago


Everyone knows if you're a business you need to be online (in some capacity) whether that's a Google Business Profile, a landing page or a full website.



You have less than 3 seconds

 

To attract your customer you have to make the right first impression, and you have less than 3 seconds. In those precious seconds we're going to choose the enticing, appealing trustworthy and professional one. It is what it is!


The impression you give online reflects the quality of your offer. Simple.

So with that in mind it makes sense for your site to reflect your business in the best possible light - so you are chosen over a bunch of other options. It goes without saying that your website be unique, beautiful and interesting enough (at first glance) for your customers to choose you over another business.



Can you DIY? Yes.

But should you? Well, not always . . .

 

There are many very good platforms for you to produce a good website. And in my opinion something online is better than nothing online. BUT a professionally designed site will always be the better option. The result will be polished, beautiful and appealing - which places you in a better position than your DIY site can.


It's kind of like building a kit home yourself. You can absolutely build a really nice home! But bring in an experienced, qualified builder and you'll see a huge difference in the function and quality and of the end product. The home will reflect your style, be stunning, functional and really easy to live in. People will want to come and visit! The same ethos applies in web design — quality is everything.



Not convinced?

 

Let's go a bit deeper into the reasons hiring a web designer really is the better option . . .

Here are some examples for you 👀✨Take a look








1. First Impressions Matter. They just do.

Your website is often the first interaction a potential customer has with your brand. A professionally designed website ensures a positive and lasting first impression, that not only establishes credibility and trust, but makes them want to learn more about what your business offers in the best way possible.


2. Tailored to Your Brand

Web designers bring so much expertise in creating a unique and cohesive visual identity for your brand. They understand the importance of colour schemes, typography, imagery, navigational flow and brand messaging. This ensures your site aligns with your business values and goals and attracts your ideal customer (and not put them off!)


3. Optimised User Experience (UX)

A web designer prioritizes user experience, ensuring that visitors can easily navigate your site. Intuitive navigation, clear calls-to-action, and responsive design contribute to a seamless and enjoyable user journey to keep customers on your site longer and work toward your goals. ie add to cart. make a booking or contact you!


4. Mobile Optimised

According to the data, most of us browse on mobile devices. No surprise there. Around half in fact! With this in mind, a web designer ensures your site is responsive and functions seamlessly across various screen sizes. Mobile responsiveness is a Google ranking factor so it's really important! It's also crucial for reaching a broader audience to catch your customer's attention.


5. SEO-Friendly Design

Web designers understand the principles of search engine optimization (SEO). They structure your website and content to be search engine friendly, helping your site rank higher on search engine results pages. This is done through many settings in the front and backend of your site, such as keyword research, meta-tags, alt tags on images and naming image files correctly - just to name a few.


6. Technical Things

Web designers have technical skills to handle the complexities of website development. From coding to integrating third-party tools, their expertise ensures a smooth and functional website. And they are able to address any problems that sometimes arise after your site goes live.


7. Faster Load Times

Site speed is also a Google ranking factor so it's important that your site load time is as fast as possible. Web designers know the tips and tricks to optimize your website's performance. They employ techniques such as image compression and efficient coding to minimize load time which will prevent visitors leaving your site, as well as negatively affecting your google ranking.


8. Security

Web designers prioritize the security of your website. They implement best practices to safeguard against potential threats, protecting sensitive data and providing a secure environment for both you and your users.


9. Adaptability

The digital world is constantly evolving. Constantly. A good web designer stays updated with the latest design trends, technologies, and user behaviors. This ensures your website remains modern and relevant, reflecting positively on your brand.


10. Time and Cost Efficiency

While initial costs may seem higher when hiring a web designer, it's an investment that pays off and will be a tax deduction (talk to your accountant). Professionals work efficiently, saving you time and a lot of headaches. Most importantly, a professionally designed website is built to attract more visitors than a DIY version - which ultimately boosts your business.



In the competitive online world, having a professionally designed website is not just an advantage—it's a necessity. And a smart investment.




A web designer brings a powerful combination of artistic flair, technical expertise, and a strategic approach to create a digital presence that not only looks good - but is also set up to drive results for your business.  And that's the whole point ;)




Get the attention you deserve online.

 

Hire a web designer who delivers professional websites built with meticulous attention to detail, ensuring your business stands out.
















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