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white  pear.


A nursery mobile with a doll and leaves birdynumnum design co.
A screenshot of a mobile phone and a laptop featuring an innovative web design package.

I spent almost 10 years honing my skills as eCom business owner  at Birdynumnum Design Co.

This was my first Startup and I enjoyed working on this biz when my kiddos were really little. It gave me a creative outlet and the freedom to fit work around our schedule.


My next Startup was Sunny the Caravan the sweetest vintage caravan Glamping Business. Yes, I renovated it too! And yes, I documented it all on the gram @honey.iboughtacaravan


It was so rewarding and it was #so #much #fun. I loved it. I sold that business to focus on my freelance design work in web design— which was another dream of mine for many years.  And here I am talking to you!

A screenshot of a mobile phone and a laptop featuring an innovative web design package.
a mobile phone with an engineering website shown on it

So how did I get into the web design business?

a mobile phone with a clothing website shown on it

I do get asked this quite a lot! For me, it actually started way back in the late 90s. ​​I was working at one of the country's most forward-thinking Law School (at the time).

I worked on content creation, information architecture and editing for the school's very first website. Before websites were really a thing. This was the time when the internet was just emerging in Australia.​​

I loved it, and I learned so much from my time there. My job involved website maintenance, project management, copywriting, event management, student advising and online course administration.


Looking back, it's incredible to think about how much I've learned since those early days. But the core skills I honed back then – content, structure, and clear communication – are still essential today!

a mobile phone with a jewellery website shown on it

My Ethos

Getting a website designed for your small business can feel overwhelming. 

It doesn't have to be that way and I make sure it isn't ;)

A screenshot of a mobile phone featuring a toy store website design


I keep things simple and straightforward. No complicated jargon, just clear communication 📢 You'll always be in the loop, so you can focus on running your business.



My knowledge and creativity are your secret weapons for building the most awesome online space for your business. I've got over 13 years of experience weaving website magic and the eCom world. And I'm gonna share all my best tricks with you. No gatekeeping over here! 


You won't get pressured into anything you don't need. My goal is to create the perfect website for you (not to pad my pockets). Expect real talk, honest opinions and facts to help you make informed decisions. When your business thrives, I do too!

We'll work together to bring your vision to life, with a few extra sprinkles of my website magic! ✨ All while you focus on what you do best - running your amazing business (or prepping for the BIG LAUNCH).


you'll usually find me pottering in the garden, hanging out with the Kiddos or DIY-ing something.

I love getting creative any way I can whether that's restoring furniture, creating art or whipping something up on my trusty old sewing machine.


This little cutie  ✨ Miss Honey Blossom✨  is never far away, she's my little shadow. And look at those eyes, I mean...🤍

And there's always coffee involved. Or nothing much gets done honestly. 

A small white chihuahua sitting on a bed, is part of the whit pear web design support team.
A screenshot of a mobile phone and a laptop featuring an innovative web design package.

About Me

I'm Kylie, the designer and face behind White Pear. I'm also a proud mama and very creative human who loves the simple things in life.

I'm not just a designer, I'm a passionate entrepreneur cheering on other small business owners (like you!) toward success in your chosen field.

As a creative soul who loves simplicity, I'm all about making the website creation process smooth and enjoyable. Seeing you chase your dreams and thrive online is what drives me – and lets me do what I love every day. It's a win-win!

A blonde woman sitting at a table with framed pictures behind, promoting her web design business
White Pear Web Design: Orange speech bubble with the text "my story" in white font.

Creating beautiful websites and helping startups get . . . actually started!  I love it so much.

That's the thing about following your dream and creating your own business (doing something you love). Even if it's your side hustle, it is so rewarding and so enjoyable. There's nothing better really.


I know because I've been there! And I can help you get started too.

Feeling inspired?

A woman holding an iPhone with a wellness centre website displayed on it
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