Meet the Team
How I work
For a lot of business owners, the idea of building or redesigning a website feels heavy. Confusing. Overwhelming. Like something that's been on the to-do list for way too long.
It doesn't have to feel that way.
My Approach
Grounded, collaborative, and clear. I keep things simple, explain things in plain language, and guide you through each step so you always know where you’re at and what’s coming next.
No jargon. No pressure. Just thoughtful design, steady support and the kind of ideas that only come from doing this for years.
Skills + Experience
I’ve been designing websites and working in eCom for over 14 years.
I know what works (and what doesn’t).
I’m all about building beautiful, thoughtful websites that help your business grow, and continue to evolve as your business does.
No bs, Just Real Talk
You won't be sold anything you don't need. That's just not my style. I offer honest advice, clear recommendations, and practical guidance so you can make confident decisions for your business.
When something isn’t right, I’ll tell you. When it is, I’ll back it wholeheartedly.
What You Can Expect
A relaxed, collaborative process. A website that feels like you, and quite a few sprinkles of website magic to tie it all together ✨
All while you focus on what you do best - running your amazing business (or prepping for the big launch).
When I'm not designing
You'll usually find me pottering in the garden, hanging out with the fam or DIY-ing something.
I love getting creative any way I can, whether that's restoring furniture, creating art or whipping something up on my trusty old sewing machine.
These little cuties ✨🐶🐶 ✨ Miss Honey Blossom & Binky Bing are never far away.
And there's always coffee involved. Or nothing much gets done honestly. 🤷🏼♀️
Then came
Sunny the Caravan.
The sweetest vintage caravan glamping business. Yes, I renovated it too. And yes, I documented it all on the gram @honey.iboughtacaravan
Such a rewarding adventure. I loved it. I sold that business to go all in on web design, and it's the best decision I've made.
.png)
MY STORY
Hey, I'm Kylie
The designer and face behind each and every White Pear Website.
I’m 100% creative at heart, a proud mum, and a small business owner myself. I understand how much courage it takes to put something you care about into the world.
The late nights. The big ideas. The “is this even working?” moments. That understanding shapes everything I do.
Creating a space that truly reflects the quality of what you offer is what lights me up. I’m here to make the whole process feel smooth, supportive, and stress free - yes, really.
When you thrive doing what you love, I get to do the same. And honestly? That's the best part of this job.
WHAT'S IN A NAME?
Why White Pear
A pear is quietly powerful. No flash. No fuss. It grows organically with care, patience, and the right conditions.
That’s how I approach web design and SEO. Solid foundations, smart strategy, and design choices that aren’t just there to look pretty (although they absolutely will).
White Pear is about carefully crafted websites that are warm, intuitive, and built to work, paired with smart SEO that helps the right people find you without shouting into the void.
Sitting around looking cute isn't a business plan, and vibes alone won't pay invoices.
The pear also symbolises prosperity, health, and good luck, which is exactly what a well-built website should bring to your business. Growth that feels steady. Visibility that feels natural. A sense that things are finally flowing the way they should.
I work well with small businesses who care about what they do, and want a website that reflects that care. No jargon. No cookie-cutter templates. Just beautiful design with real strategy built to support your business long after launch day.
I spent almost 10 years honing my eCom skills as owner at Birdynumnum Design Co.
This was my first Startup that gave me a creative outlet and the freedom to fit work around our schedule when the kiddos were really small.
.png)
A Little Backstory
My journey into web design began in the late 90s. I worked in Australia’s first law school offering distance education.
At a time when the internet was still finding its feet, I learned the foundations that still guide my work today: intuitive structure, thoughtful content, and clear communication.
Since then I've run an eCommerce business, renovated a vintage caravan into a glamping hire business, spent nearly a decade as owner of Birdynumnum Design Co., and eventually found my way to freelance web design, where everything finally clicked into place.
The turning point? A single conversation with a local business owner who felt completely overwhelmed by the idea of getting a website. She knew what she did was good. She just had no idea how to show that to the world. We worked through it together, and watching her business grow from that point on, that was it for me. I was hooked.
Seven years into freelance web design, a serious SEO obsession, and nearly 100 websites later, this is the work I love most. I feel genuinely lucky to spend my days working with awesome humans, building things that matter to them.
Kylie Wiffen
Founder, Lead Designer + Resident SEO Nerd
✓ 14+ years experience
✓ Coffee dependent
✓ Barwon Heads Victoria
"I've had clients cry happy tears on reveal day. And I'm not going to lie, I've nearly joined them."
Strategy, design, SEO and creative problem solver. Obsessed with building beautiful websites that actually work. Equally obsessed with making the whole process feel easy for the humans she works with. Genuinely loves what she does. Will absolutely talk about your website like it's the most exciting thing she's worked on. (It is. They all are.)
.png)
Miss Binky Bing
Chief Chaos Officer + Morale Director
✓ No formal qualifications
✓ Enormous enthusiasm
✓ Wherever the action is
"..." (too busy with zoomies to comment.)
Specialises in interrupting Zoom calls, zooming around for absolutely no reason, and bringing unmatched chaotic energy to the office. A little bit weird. Completely irreplaceable.
.png)
Miss Honey Blossom
Senior Advisor + Head of Quality Control
✓ School of Life (Honours)
✓ Quietly sensible
✓ Comfortable spot, nearby
"..." (unavailable for comment. Supervising.)
The calm to Binky's chaos. Observes everything, says nothing, judges softly. Has a look that communicates "I told you so" without a single word. The grounding presence this office genuinely couldn't function without.
Get a website you (and your customers) love.
A website that feels so you — beautiful, smart, and easy to use.
Starting fresh or giving your existing site a glow-up, I’m here to guide you every step of the way.
Or reach out hello@whitepear.online if you’ve got questions first.
I work with small businesses all over Australia, crafting beautiful, SEO optimised websites.
I love working with people who really care about what they do, and want a website that reflects that care. No jargon. No cookie-cutter templates. Just beautiful design with real strategy, creating the right environment for your business to thrive and grow.
Built to support your business long after launch day.
A Wix Partner Legend is a top-tier web designer and Wix platform specialist. Legend status is awarded to designers with a proven track record of creating the highest quality, professional websites. It's the highest level of recognition in the Wix Partner Program.
Kylie Wiffen
Web Designer + SEO Expert
WIX PARTNER
