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Websites that sell beautifully, reflect your brand, and make buying effortless.
Your products, front and centre — beautifully presented in a store that's as easy to shop as it is to love. Clean layouts, smooth navigation, and a seamless checkout mean customers can browse, fall in love, and buy without a second thought.
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Your website will reflect your unique brand personality. Tailored to showcase what makes your business stand out.
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Custom design that sets you apart Strategic, one-of-a-kind design solutions to give you a competitive edge.
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User-friendly and intuitive Effortless navigation ensures visitors can easily find what they’re looking for.
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What’s included: Up to 2 custom design concepts and 2 rounds of revisions to fine-tune everything until it’s just right.
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Dynamic Homepage to make a great first impression.
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Product Pages designed to really show off your amazing products (or services).
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About Us to tell your story and connect with your audience.
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Shopping Cart where the conversion magic happens (secure checkout, of course).
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Payments set up with multiple payment options for happy customers (Afterpay/Zippay, ShopPay, Apple & Google Pay)
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Insta/FB: Sync your shop with social media for extra reach. #winning
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Legals T&Cs, Shipping, Returns, Privacy - clear and easy to find.
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Contact form to make it super easy for customers to find and communicate with you.
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Email subscribe to grow your email list and connect with your audience.
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Show off your happy customers with reviews.
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FAQ to answer all the common questions.
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(Optional) Blog to share your expertise, build trust and drive traffic.
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Customised colours + fonts for a totally cohesive experience for your customers.
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Seamlessly integrate your existing logo (& brand kit - if you have one).
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No branding? No problem
I recommend you reach out to Sali Williams my GoTO branding GURU.
She's the best honestly. Tell her I sent you ;)
INSTAGRAM @iamsalidesign
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We’ll work our SEO magic to make your website Google-friendly
That means optimising key elements of your site to boost your visibility in search results and attract more visitors.
Our SEO setup includes:-
SEO-friendly content structure – built to help search engines (and people) understand your content
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Clear site architecture and navigation – so users and search engines can easily find their way around
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Domain security (SSL/HTTPS) – essential for trust and ranking
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Image optimisation – fast-loading, properly tagged images
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Mobile optimisation – looks and works great on every device
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Google Analytics & Search Console setup – to track performance and uncover insights
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Google Business Profile setup (if eligible) – for better visibility in local search
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XML sitemap submission – helping Google index your site more efficiently
All designed to lay a strong SEO foundation for long-term growth.
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With over 14 years of experience weaving website magic and the eCom world, I'm gonna share all my best tricks with you. No gatekeeping.
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Your business win is my win ✨ I seriously get a thrill out of being part of your journey and helping you reach your goals. Consider me your website business bestie person.
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Honesty is my policy, I won't try to sell you stuff you don't need. Straight up, honest opinions, always. No BS, ever.
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A born creative, as we work together, new ideas will flow and evolve. That's when the website magic really happens. ✨
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Aftercare + Training
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Training + Handover: We'll set up a 1-hour training session and answer any questions you have after your site goes live.
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2 weeks Aftercare: I've got your back for the first 2 weeks to make sure everything runs smoothly.
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Need a hand after the initial 2 weeks? No worries, I have aftercare packages to keep you covered (at the hourly rate).
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Domain Name approx $20 per year.
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Web Hosting approx AUD29 monthly.
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Credit card payment fees approx 3% (varies according to provider)
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Product Shipping Costs
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Google Business Profile Set-Up & Optimisation (if applicable/eligible)
Think of this as your digital business card on Google Maps and Search. I can help you set up a new profile or enhance your existing one so you show up higher in local search results. Optimisation includes things like adding professional photos, encouraging customer reviews, and using strategies that make your listing stand out to potential clients. -
Marketing Materials
From brochures and flyers to presentations and more — if you need materials to promote your business, I can design them for you. -
Copywriting
Need help finding the right words? I write compelling copy for your website, social media, and marketing materials that captures attention and speaks to your audience. -
Social Media Graphics
Custom-designed, scroll-stopping visuals tailored for your social platforms. -
Photography
Need professional photos? I can help with team shots, workspace images, product photos, and more — whatever tells your story best. -
Photo Editing
A little polish goes a long way! I’ll enhance and tidy up your photos so they look their best. -
Professional Email Set-Up
Let’s ditch the old Hotmail address. I’ll help you set up a custom email like hello@yourbusiness.com.au — because first impressions matter.
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INCLUSIONS
When you work with me, you get more than just a website.
You get a complete eCommerce system, crafted to support how you *actually* run your business.
Each site is tailored to your exact needs - with a custom design package and fixed price.
Packages typically include:
↪ A beautiful custom-designed website that looks incredible and works like your best salesperson
↪ Optimised product + collection pages
↪ Payment setup (Stripe, Apple Pay, Google Pay, ShopPay etc)
↪ Email automations + custom email newsletter design
↪ Client-friendly, mobile-friendly, super intuitive layout
↪ SEO optimised (so your people can actually find your store)
↪ Launch support + training
↪ Aftercare + site management options (if you’d rather outsource)
eCommerce projects typically invest between $3,500 and $6,500 depending on scope — every quote is custom and fixed price, so you'll always know exactly what you're paying before we start.
Take payments. Manage bookings. Streamline your admin. All in one place.
Because every business is different
I start with clarifying exactly what you want to achieve and work back from there. I learn as much as I can about your business, your clients and how you do things.
Then I create a design plan to give you so much more than just a pretty website — Although I'll definitely give you that.
You'll also get
Smart SEO to help people find you.
Clear navigation, and personality-packed design, to guide people from just looking to ready to book or buy.
It's simple, and it works.
People are searching,
I help you show up
SEO foundations that help the right people discover you.
Designed to
Build Trust
Clear messaging, polished visuals, and easy-to-use layouts that show you're the real deal.
Strategic design
= real results
Every page is designed to support enquiries, bookings, and sales.
Your vibe,
your voice
Your website will be unique, just like you.
recent projects
eCommerce Projects I’ve Loved Building
Great websites aren’t just easy on the eyes. They’re crafted to be found, build trust fast, and gently nudge visitors from browsing to buying.
Every project here uses smart SEO, intuitive structure, and personality-led design, all working together to turn clicks into customers.
DOLCETTOR DESIGN
Handcrafted, Sustainable Jewellery
Dolcetto’s ethically made collection comes to life through playful, considered design.
Bold, colourful visuals put the pieces front and centre, with layered layouts and subtle movement adding just enought without overwhelming the visitor.
It’s interactive in a way that feels natural. Thoughtful micro-interactions, gentle animations, and intuitive navigation invite people to explore, linger, and connect with the brand.
Behind the scenes, everything is built with clarity and intention. Clean layouts make browsing effortless, the experience flows seamlessly across mobile and desktop, and every detail works to reflect Dolcetto’s joyful, inclusive personality.
Beautiful design that feels good to use.
MUDDY NEST CERAMICS
Simple Earthy + Elegant
Designed to feel as thoughtful and tactile as Alice’s handcrafted, earthy ceramics.
Clean, spacious layouts give each piece room to breathe, with soft, natural tones, subtle textures, and considered typography to complement the products.
Intuitive navigation, gentle transitions, and a seamless mobile experience make browsing feel calm and effortless from first click to checkout.
Behind the scenes, everything is intentionally simple—so Alice can easily update products and content as her collection evolves.
A beautifully considered online store that honours the craftsmanship of each piece and feels warm, grounded, and timeless.
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MALLOWSMITH
Bold + Whimsical Confectionery
Mallowsmith’s website captures the magic of Briar Wilder’s beautifully creative confections in a way that feels playful and whimsical.
Professional photography is supported by clean structure and intuitive navigation that make browsing and shopping feel effortless. Every detail from colour choices to micro-interactions has been thoughtfully designed to create a cohesive experience that really shows the personality of the brand and connects with the visitor in a lovely way.
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VALE LUCA
Bold + Modern for a Distinctive Clothing Brand
Vale Luca brings together art, travel, and fashion to create pieces full of personality, creativity, and edge.
The website is designed to feel just as confident, modern, expressive, and unapologetically original. Strong typography, striking visuals, and a refined, contemporary layout work together to create a bold first impression.
Behind it all, the experience is clean and considered. Intuitive structure and subtle dynamic elements keep things engaging without overcomplicating the journey, with thoughtful styling and colour contrast highlight the brand’s distinctive vibe.
The result is a site that feels directional and self-assured—designed to showcase Vale Luca’s pieces in a way that’s both elevated and effortlessly cool.
FAQ
Most small to medium online stores sites take around 6-10 weeks from start to finish. That gives us time to get the strategy right, create the design, and bring everything to life properly. Timing depends on the size of your store, number of products, and how quickly I receive content and feedback.
Packages wary, based on the number of products, custom features, and integrations. I provide a tailored quote after discussing your needs.
Yes — payment is split over 2–3 stages to make things more manageable. Just ask when we chat.
Ongoing support packages are available to help with updates, technical issues, marketing tweaks, or even adding new features as your business grows.
Absolutely. Your store will be built with SEO best practices in mind, so the right customers can find you easily and your business gets the attention it deserves.
Yes! We can guide you on photography, recommend professionals, and provide copywriting support to ensure your product pages are compelling and conversion-focused.
We set up standard payment gateways (Stripe, GooglePay, Apple Pay, etc.) and configure shipping options so your store is ready to sell. Custom or advanced setups can also be arranged.
Yes. Every website I build is fully responsive, meaning it looks and works beautifully on mobile phones, tablets, and desktops.
Absolutely. Your store will be built with SEO best practices in mind, so the right customers can find you easily and your business gets the attention it deserves.
Absolutely! We can give your current store a fresh, modern look while keeping all your products and data intact. I'll also optimise your site for conversions, so it not only looks good but performs better.
No problem — I can guide you through sourcing images or work with your photographer/stylist to get what we need. And if you’re starting from scratch, I can connect you with branding specialists.
Absolutely. That’s all part of the process. Through our discovery and strategy work, I’ll help you figure out what needs to go on each page (and what doesn’t).
Get a website you (and your customers) love.
A website that feels so you. Beautiful, smart, and easy to use.
Starting fresh or giving your existing site a glow-up, I’m here to guide you every step of the way.
Or reach out hello@whitepear.online if you’ve got questions first.