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Strategy-Led Web Design + SEO
All Posts


Not all web designers are created equal
Choosing a web designer is one of the most important decisions you’ll make for your business. In this guide, we break down why it matters (more than you think) and how to find the right fit—someone who understands your brand, communicates clearly, and delivers real results. From red flags to green lights, consider this your no-fluff roadmap to hiring a designer who sets your business up to thrive online.

Kylie Wiffen
Jun 7, 20244 min read


My online business will just run itself. And other myths.
Running an online business sounds like freedom on tap—but the reality is a little more nuanced. In this post, we unpack the most common myths (hello “it runs itself” and “get rich quick”) and replace them with what actually works. Think strategy, consistency, and building something real. If you’re starting or growing a business online, this is your grounded, no-nonsense guide to doing it properly.

Kylie Wiffen
May 25, 20245 min read


Is your website optimised for mobile? It should be...
If your website “kind of works” on mobile, it’s not enough anymore. With most users browsing on their phones, a smooth, fast, and easy-to-use mobile experience is essential. This post breaks down what mobile optimisation really means, why it matters for your brand (and Google), and how to improve it—so visitors stay, engage, and actually convert instead of bouncing.

Kylie Wiffen
Mar 14, 20243 min read


Why Your Business Needs a Web Designer
A great website isn’t just about looking good—it’s about working hard for your business. In this post, we break down why hiring a web designer is a smart investment, from creating strong first impressions to improving user experience, SEO, and performance. If you want a site that not only reflects your brand but actually drives results, this is for you.

Kylie Wiffen
Mar 14, 20244 min read


So you want to start a business. You have an idea — now what?
Got a business idea but not sure what comes next? This post walks you through the early stages of turning that spark into something real—from planning and running the numbers to creating a clear, workable strategy. It’s practical, honest, and designed to help you move forward with confidence (and avoid costly mistakes along the way).

Kylie Wiffen
Feb 8, 20244 min read
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