GET FOUND ON GOOGLE + AI SEARCH
SEO Services
SEO is built into every White Pear website — and also available as a standalone service for existing sites
You’ve got a great business, a beautiful website, and a whole lot to offer.
But if no one’s finding you on Google or AI search? That's a problem.
SEO can help.
What is SEO?
and is it for me?
SEO is optimising things behind-the-scenes to help your site show up in search results.
Here are just a few ways it's done:
→ By making your site easy to navigate with proper site structure
→ With content that actually answers questions
→ Optimising page structure with headings and content that makes sense
→ Speeding up your site and keeping it mobile-friendly
→ Helping search engines understand exactly what your pages are about
→ And more
Who is it for?
short answer: pretty much anyone with a website
But it's especially helpful for
→ Service providers
Like trades, hair + beauty, wellness, home services, pet services and personal services.
→ Small Businesses that sell
SEO helps people find you right when they’re already looking, and ready to buy.
→ Creatives
So your work shows up in Google + AI search results (not just your mum’s Facebook feed).
→ Local Businesses who want to show up in 'near me' search
So when people are searching something like 'best pizza near me,' local SEO + AI search makes sure you show up. (Also, now I want pizza 🍕🍕🍕)
Even if you’re not super techy or big-budget, SEO works away behind the scenes to help bring the right people your way by building visibility on Google + AI Search.
What a good SEO Strategy will do for you:
✔ Show you in search results– when your audience is searching.
✔ Drive more visitors – bring people to your site who actually care about what you offer.
✔ Keep visitors engaged – make your content clear, useful, and easy to navigate.
✔ Build trust and credibility – showing that your business knows its stuff.
✔ Create more opportunities to grow – turn visitors into clients, customers, or subscribers.
Show up in search.
Connect with the right people.
How does
AI Search work?
AI Search uses SEO to understand you (and what you offer), and then matches that with the search query.
SEO is the framework that Guides AI
SEO organises your site with clear structure, meta tags, headings, and keywords, giving search engines and AI the information they need to understand what each page is about.
AI reads your content like a super clever human
AI understands meaning, context, and user intent (not just keywords). So your content needs to be useful and answer real questions clearly for people and AI.
SEO + AI Search
work together
Making sure your content shows up where people are actually looking and gives them what they need—so they stick around and engage more with your website.
CURIOUS ABOUT HOW THE PROCESS WORKS?
SEO services
Made Super Simple
→ We chat and I ask (a lot) of questions about your business
Starting with a quick call or questionnaire so I can get to know your business, services, audience and goals (especially where you want to be found).
New sites will be about discovery and building, existing sites will be about auditing and improving.
→ I do the research-y bit in SE Ranking (my weapon of choice) to identify gaps, opportunities, and content enhancements.
This is where I dive into the search data, scout out your competitors, and find the right keywords your potential customers are actually typing into Google and AI search.
→ I get to work optimising your site. SEO fixes + AI recommendations are applied to give you the most benefit.
I’ll tweak all the behind-the-scenes things (page titles, image tags and site structure and more) and make sure your content and setup are helping you get found by the people out there searching for exactly what you offer.
→ You start showing up
Your site is now easier to find and more appealing to the right people. SEO takes a little time to kick in (4+ months), but you'll have the foundations in place and it grows from there, Now we watch and wait like a crazy plant lady 🌱👀
Quick SEO Health Check
(For existing sites)
An honest look at your site, what's working (what's not) and what to fix.
Pricing from $680
Every quote is tailored to reflect your site's exact requirements.
Timeline 1–2 weeks
Included in all redesigns and glow-ups.
What's Included
-
Site health scan (broken links, oversized images flagged, load speed
-
Quick keyword snapshot (where you rank now, and the obvious gaps)
-
Google Business Profile check
-
Summary report with prioritised next steps (what to fix first, and why)
Note: this is a diagnosis, not a fix — image compression and other on-site changes are actioned in the Boost package below.
Done for you SEO Health Check Essentials* (For existing sites)
See where you rank right now on search engines like Google + AI search — and get a clear plan to improve it.
Pricing from $1,500
Every quote is tailored to reflect your site's exact requirements.
Timeline 1–2 weeks
Included as standard in all new White Pear builds.
What's Included
-
Site health check + fixes (site structure, broken links, image sizing, load speed, etc.)
-
Keyword strategy (to see where you're ranking and correct gaps)
-
Page-by-page SEO tweaks (page structure, titles, meta descriptions, content clean-up)
-
Local SEO essentials (Google Business Profile check + location keywords)
-
Analytics and traffic insights (basics)
AI Search Visibility Check *
(For Existing sites)
Google isn't the only one reading your site anymore. this checks whether AI tools like ChatGPT and Google's AI Overviews actually understand who you are and cite your business.
Pricing from $980
Every quote is tailored to reflect your site's exact requirements.
Timeline 1–2 weeks
Included as standard in all new White Pear builds.
What's Included
-
Structured data (schema) audit and build-out where missing
-
AI search "entity confusion" check. Making sure search engines and AI tools know exactly who you are and what you offer
-
Recommendations for content structure that reads clearly to AI models (action not included, quoted separately)
-
Before/after visibility snapshot
Monthly SEO Check-In
SEO isn't set and forget. it needs a bit of ongoing attention to keep working for you.
Pricing from $350per month
No lock in contracts.
What's Included
-
Short monthly summary, traffic and opportunities, what moved, what didn't.
-
Monthly Google Business Profile check + issues flagged
-
One page refreshed, updated or added per month
-
Quick ranking snapshot
Client SEO Results
Salt & Wood Studio Ocean Grove
From Startup to Google Page 1
The Challenge
Salt & Wood Studio was a brand-new Movement & Wellness Studio in Ocean Grove with a clear vision: create a calm, grounding space for movement and wellness.
The Goal
The goal was simple: launch a website and SEO strategy strong enough to put Salt & Wood on the local map from day one.
Being a new business, I crafted a beautiful website that reflected the studio’s aesthetic and values: clean, calming, and approachable. Every detail — from imagery to copy — was designed with the client experience in mind.
On the SEO front, I focused on:
-
Structuring the website and content to signal relevance and authority to search engines
-
Targeting high-intent local search terms like “Pilates Ocean Grove” and “Yoga classes near me”
-
Optimising the Google Business Profile with accurate info, high-quality images and full service/membership details
The Progress
Within months, Salt + Wood was visible in search results — often appearing on page one for competitive local Yoga & Pilates keywords. Organic traffic continues to grow steadily, enquiries are increasing, and the website has become a reliable first touchpoint for new clients.
This was more than numbers; it was proof that a startup could establish authority and attract its ideal audience right out of the gate.
The Results
Through ongoing SEO work including website optimisation, content strategy, keyword targeting, and local SEO, the website’s visibility is growing steadily.
Today, Salt & Wood Studio consistently ranks on Page 1 (regularly #1 spot🎉) of Google for some of the most valuable local search terms, including:
-
"Yoga Ocean Grove" — consistently Position 1-5
-
"Yoga in Ocean Grove" — consistently Position 1-5
-
"Pilates Ocean Grove" — Position 3
-
"Ocean Grove Pilates" — Position 4
These keywords generate hundreds of searches each month, meaning the studio is consistently being discovered by people actively looking for yoga and Pilates in the area.
As a result, the business receives ongoing organic traffic, enquiries, and new clients directly from Google — without relying on paid advertising.
The Takeaway
For startups, strong SEO isn’t just a nice-to-have — it’s the foundation for being discovered, trusted, and booked. Salt + Wood Studio proves that with the right strategy, a new business can compete with established players and start attracting clients from day one.
Client SEO Results
Newton Driving School — From Startup to Consistent Bookings in a Highly Competitive Market (No Paid Ads Needed)
Newton Driving School was a brand-new driving school looking to hit the ground running. As a startup, they needed a website that not only looked professional but also allowed students to book lessons any time online — straight from the site. No prior online presence existed, and competition was fierce in the local driving school market. Highly competitive!
I built a fully custom SEO optimised website that communicated Newton Driving School’s professional, trustworthy and approachable brand.
Key elements:
-
SEO implemented to ensure the school could be discovered locally (“Driving School Geelong”)
-
Integrated lesson booking system so students can schedule lessons directly online
-
Clear, simple navigation highlighting services, pricing, and instructor profile
-
Mobile-friendly design for students booking on the go
-
Owner Management by the App
The Progress
Within months, Newton Driving School began appearing in Page 1 search results for multiple competitive local keywords. The website quickly became a trusted first touchpoint for new students, and enquiries started coming in consistently.
Key Results
Thanks to strategic SEO work — including optimised website structure, keyword targeting, and local search focus — Newton Driving School now consistently ranks on Page 1 of Google for key local search terms, including:
"Driving Lessons Geelong"
"Driving Instructor Geelong"
"Elderly driving assessment victoria"
"Geelong Driving School"
These keywords generate hundreds of searches per month, bringing consistent organic traffic and enquiries without paid advertising ✨👊✨
Owner Paul says
"The booking system is so easy to use, and I manage everything from my phone. I was planning to use a third party (driving school) booking platform, but now I don't need to! Students find me easily through Google and I'm fully booked. Couldn't be happier with my website."
The Takeaway
SEO isn’t optional — it’s the foundation for being discovered, trusted, and booked.
Newton Driving School demonstrates that with the right website and local SEO strategy, a new business can compete in a very competitive sector, and start attracting students from day one.
FAQ
SEO is the process of optimising your website so it shows up in search results. This includes proper site structure, content that answers real questions, optimised headings, fast load speeds, mobile-friendly design, and helping search engines understand exactly what your pages are about. If you have a website and want the right people to find you on Google or AI search, SEO is for you.
SEO is useful for pretty much anyone with a website, but it's especially valuable for service providers like trades, hair and beauty, wellness, and home services; small businesses that sell products or services; creatives who want their work to show up in search results; and local businesses that want to appear in near me searches.
SEO is useful for pretty much anyone with a website, but it's especially valuable for service providers like trades, hair and beauty, wellness, and home services; small businesses that sell products or services; creatives who want their work to show up in search results; and local businesses that want to appear in near me searches.
It starts with a call or questionnaire to understand your business, services, audience, and goals. Research is then conducted using SE Ranking to identify keyword opportunities, gaps, and competitor insights. From there, all on-page optimisations are applied — page titles, meta descriptions, image tags, site structure, and content recommendations. New sites focus on building from scratch; existing sites focus on auditing and improving.
SEO foundations are put in place immediately, but results typically take 4 or more months to build. Visibility grows steadily over time as search engines index and rank your content.
SEO Essentials is included as standard in all new White Pear builds and is also available as a standalone service from $1,580. It includes keyword research tailored to your business, services, and location; keyword mapping and site structure planning; market and competitor research; SEO-friendly content recommendations; page title and meta description setup for every page; image optimisation; SEO-friendly URLs; Google indexing and sitemap submission; and Google Business Profile setup or refresh. Timeline is 1–2 weeks.
The SEO Health Check and Boost is designed for existing websites and is included in all redesigns. Available as a standalone service from $680, it covers a site health check and fixes, keyword strategy to identify ranking gaps, page-by-page SEO tweaks including titles, meta descriptions, and content, local SEO essentials including a Google Business Profile check, and analytics and traffic insights. Timeline is 1–2 weeks.
Yes. SEO is built into every White Pear website as standard — it is not an add-on. It is also available as a standalone service for existing sites that need a boost.
Absolutely. With the right strategy, a new business can compete with established players from day one. Salt and Wood Studio in Ocean Grove and Newton Driving School in Geelong are both examples of startups that reached Page 1 of Google within months of launching, without paid advertising.
SEO Essentials for new sites is priced from $1,580. The SEO Health Check and Boost for existing sites is priced from $680. Every quote is tailored to reflect your exact requirements. Reach out at hello@whitepear.online or request a free quote to get started.
Put Your Website in Front of the Right People
With SEO , your website doesn’t just exist—it’s easy to find, understood, and ready to attract the clients you actually want.
Or reach out hello@whitepear.online if you’ve got questions first.
Your business is too good to be invisible. Let's fix that.