GET FOUND ON GOOGLE + AI SEARCH
SEO Services
You’ve got a great business, a beautiful website, and a whole lot to offer.
But if no one’s finding you on Google, or AI search? That's a problem.
SEO can help.
What is SEO?
and is it for me?
SEO is optimising things behind-the-scenes to help your site show up in search results.
Here are just a few ways it's done:
→ By making your site easy to navigate with proper site structure
→ With content that actually answers questions
→ Optimising page structure with headings and content that makes sense
→ Speeding up your site and keeping it mobile-friendly
→ Helping search engines understand exactly what your pages are about
and more
Who is it for?
short answer: pretty much anyone with a website
But it's especially helpful for
→ Service providers
Like trades, hair + beauty, wellness, home services, pet services, for example!
→ Small Businesses that sell
SEO helps people find you right when they’re already looking, and ready to buy.
→ Creatives
So your work shows up in Google + AI search results (not just your mum’s Facebook feed).
→ Local Businesses who want to show up in 'near me' search
So when people are searching something like 'best pizza near me,' local SEO + AI search makes sure you show up. (Also, now I want pizza 🍕🍕🍕)
Even if you’re not super techy or big-budget, SEO works away behind the scenes to help bring the right people your way by building visibility on Google + AI Search.
What a good SEO Strategy will do for you:
✔ Show you in search results– when your audience is searching.
✔ Drive more visitors – bring people to your site who actually care about what you offer.
✔ Keep visitors engaged – make your content clear, useful, and easy to navigate.
✔ Build trust and credibility – showing that your business knows its stuff.
✔ Create more opportunities to grow – turn visitors into clients, customers, or subscribers.
Show up in search.
Connect with the right people.
How does
AI Search work?
AI Search uses SEO to understand you (and what you offer), and then matches that with the search query.
SEO is the framework that Guides AI
SEO organises your site with clear structure, meta tags, headings, and keywords, giving search engines and AI the information they need to understand what each page is about.
AI reads your content like a super clever human
AI understands meaning, context, and user intent (not just keywords). So your content needs to be useful and answer real questions clearly for people and AI.
SEO + AI Search
work together
Making sure your content shows up where people are actually looking and gives them what they need—so they stick around and engage more with your website.
CURIOUS ABOUT HOW THE PROCESS WORKS?
SEO services
Made Super Simple
→ We chat about and I ask (a lot) of questions about your business
Starting with a quick call or questionnaire so I can get to know your business, services, audience and goals (especially where you want to be found).
New sites will be about discovery and building, existing sites will be about auditing and improving.
→ I do the research-y bit in SE Ranking (my weapon of choice) to identify gaps, opportunities, and content enhancements.
This is where I dive into the search data, scout out your competitors, and find the right keywords your potential customers are actually typing into Google and AI search.
→ I get to work optimising your site. SEO fixes + AI recommendations are applied to give you the most benefit.
I’ll tweak all the behind-the-scenes things (page titles, image tags and site structure and more) and make sure your content and setup are helping you get found by the people out there searching for exactly what you offer.
→ You start showing up
Your site is now easier to find and more appealing to the right people. SEO takes a little time to kick in (4+ months), but you'll have the foundations in place and it grows from there, Now we watch and wait like a crazy plant lady 🌱👀
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Your website will reflect your unique brand personality. Tailored to showcase what makes your business stand out.
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Custom design that sets you apart Strategic, one-of-a-kind design solutions to give you a competitive edge.
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User-friendly and intuitive Effortless navigation ensures visitors can easily find what they’re looking for.
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What’s included: Up to 2 custom design concepts and 2 rounds of revisions to fine-tune everything until it’s just right.
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Dynamic Homepage to make a great first impression.
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Product Pages designed to really show off your amazing products (or services).
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About Us to tell your story and connect with your audience.
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Shopping Cart where the conversion magic happens (secure checkout, of course).
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Payments set up with multiple payment options for happy customers (Afterpay/Zippay, ShopPay, Apple & Google Pay)
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Insta/FB: Sync your shop with social media for extra reach. #winning
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Legals T&Cs, Shipping, Returns, Privacy - clear and easy to find.
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Contact form to make it super easy for customers to find and communicate with you.
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Email subscribe to grow your email list and connect with your audience.
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Show off your happy customers with reviews.
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FAQ to answer all the common questions.
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(Optional) Blog to share your expertise, build trust and drive traffic.
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Customised colours + fonts for a totally cohesive experience for your customers.
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Seamlessly integrate your existing logo (& brand kit - if you have one).
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No branding? No problem
I recommend you reach out to Sali Williams my GoTO branding GURU.
She's the best honestly. Tell her I sent you ;)
INSTAGRAM @iamsalidesign
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We’ll work our SEO magic to make your website Google-friendly
That means optimising key elements of your site to boost your visibility in search results and attract more visitors.
Our SEO setup includes:-
SEO-friendly content structure – built to help search engines (and people) understand your content
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Clear site architecture and navigation – so users and search engines can easily find their way around
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Domain security (SSL/HTTPS) – essential for trust and ranking
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Image optimisation – fast-loading, properly tagged images
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Mobile optimisation – looks and works great on every device
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Google Analytics & Search Console setup – to track performance and uncover insights
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Google Business Profile setup (if eligible) – for better visibility in local search
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XML sitemap submission – helping Google index your site more efficiently
All designed to lay a strong SEO foundation for long-term growth.
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With over 14 years of experience weaving website magic and the eCom world, I'm gonna share all my best tricks with you. No gatekeeping.
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Your business win is my win ✨ I seriously get a thrill out of being part of your journey and helping you reach your goals. Consider me your website business bestie person.
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Honesty is my policy, I won't try to sell you stuff you don't need. Straight up, honest opinions, always. No BS, ever.
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A born creative, as we work together, new ideas will flow and evolve. That's when the website magic really happens. ✨
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Aftercare + Training
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Training + Handover: We'll set up a 1-hour training session and answer any questions you have after your site goes live.
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2 weeks Aftercare: I've got your back for the first 2 weeks to make sure everything runs smoothly.
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Need a hand after the initial 2 weeks? No worries, I have aftercare packages to keep you covered (at the hourly rate).
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Domain Name approx $20 per year.
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Web Hosting approx AUD29 monthly.
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Credit card payment fees approx 3% (varies according to provider)
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Product Shipping Costs
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Google Business Profile Set-Up & Optimisation (if applicable/eligible)
Think of this as your digital business card on Google Maps and Search. I can help you set up a new profile or enhance your existing one so you show up higher in local search results. Optimisation includes things like adding professional photos, encouraging customer reviews, and using strategies that make your listing stand out to potential clients. -
Marketing Materials
From brochures and flyers to presentations and more — if you need materials to promote your business, I can design them for you. -
Copywriting
Need help finding the right words? I write compelling copy for your website, social media, and marketing materials that captures attention and speaks to your audience. -
Social Media Graphics
Custom-designed, scroll-stopping visuals tailored for your social platforms. -
Photography
Need professional photos? I can help with team shots, workspace images, product photos, and more — whatever tells your story best. -
Photo Editing
A little polish goes a long way! I’ll enhance and tidy up your photos so they look their best. -
Professional Email Set-Up
Let’s ditch the old Hotmail address. I’ll help you set up a custom email like hello@yourbusiness.com.au — because first impressions matter.
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Done for you SEO Essentials*
(New sites)
Show up on search engines (like Google + AI search), for the right people. Perfect if you’re just launching.
Includes:
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Keyword research tailored to your business, services + location
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Keyword mapping + site structure plan
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Market + competitor research
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SEO-friendly content recommendations (so you can write with search in mind — or I can help)
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Page title + meta description setup for every page
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Image optimisation
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SEO-friendly URLs
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Google indexing + sitemap submission
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Google Business Profile setup (or refresh)
Pricing starts from $1280
I'll price your service to reflect your requirements
Timeline: 1–2 weeks
*Included in all new builds
Done for you SEO Health
Check + Boost* (For Existing Sites)
See where you rank on Google now and how you can improve with a little SEO love.
Includes:
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Site health check + fixes (site structure, broken links, image sizing, load speed, etc.)
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Keyword strategy (to see where you're ranking and correct gaps)
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Page-by-page SEO tweaks (page structure, titles, meta descriptions, content clean-up)
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Local SEO essentials (Google Business Profile check + location keywords)
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Analytics and traffic insights (the simple version)
Pricing starts from for a Health Check $680
*I'll price your SEO Boost service to reflect your requirements
Timeline: 1-2 weeks
*Included in all re-designs/glowups
My simple proven process
I don’t just plug in a calendar and call it a day. I take the time to understand how you run your business — then build a site that reflects your vibe, supports your workflow, and makes life easier for you and your clients.
Whether your setup’s simple or full of moving parts, I’ll make sure it runs smooth, looks fab, and feels effortless on your end. Yes, even if your schedule is complicated. (Especially then.)
Client SEO Results
Salt & Wood Studio Ocean Grove
From Startup to to Google Page 1
The Challenge
Salt & Wood Studio was a brand-new Movement & Wellness Studio in Ocean Grove with a clear vision: create a calm, grounding space for movement and wellness.
The Goal
The goal was simple: launch a website and SEO strategy strong enough to put Salt & Wood on the local map from day one.
Being a new business, I crafted a beautiful website that reflected the studio’s aesthetic and values: clean, calming, and approachable. Every detail — from imagery to copy — was designed with the client experience in mind.
On the SEO front, I focused on:
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Structuring the website and content to signal relevance and authority to search engines
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Targeting high-intent local search terms like “Pilates Ocean Grove” and “Yoga classes near me”
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Optimising the Google Business Profile with accurate info, high-quality images and full service/membership details
The Progress
Within months, Salt + Wood was visible in search results — often appearing on page one for competitive local Yoga & Pilates keywords. Organic traffic continues to grow steadily, enquiries are increasing, and the website has become a reliable first touchpoint for new clients.
This was more than numbers; it was proof that a startup could establish authority and attract its ideal audience right out of the gate.
The Results
Through ongoing SEO work including website optimisation, content strategy, keyword targeting, and local SEO, the website’s visibility is growing steadily.
Today, Salt & Wood Studio consistently ranks on Page 1 (regularly #1 spot🎉) of Google for some of the most valuable local search terms, including:
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"Yoga Ocean Grove" — consistently Position 1-5
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"Yoga in Ocean Grove" — consistently Position 1-5
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"Pilates Ocean Grove" — Position 3
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"Ocean Grove Pilates" — Position 4
These keywords generate hundreds of searches each month, meaning the studio is consistently being discovered by people actively looking for yoga and Pilates in the area.
As a result, the business receives ongoing organic traffic, enquiries, and new clients directly from Google — without relying on paid advertising.
The Takeaway
For startups, strong SEO isn’t just a nice-to-have — it’s the foundation for being discovered, trusted, and booked. Salt + Wood Studio proves that with the right strategy, a new business can compete with established players and start attracting clients from day one.
Client SEO Results
Newton Driving School — From Startup to Consistent Bookings in a Highly Competitive Market (No Paid Ads Needed)
Newton Driving School was a brand-new driving school looking to hit the ground running. As a startup, they needed a website that not only looked professional but also allowed students to book lessons any time online — straight from the site. No prior online presence existed, and competition was fierce in the local driving school market. Highly competitive!
I built a fully custom SEO optimised website that communicated Newton Driving School’s professional, trustworthy and approachable brand.
Key elements:
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SEO implemented to ensure the school could be discovered locally (“Driving School Geelong”)
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Integrated lesson booking system so students can schedule lessons directly online
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Clear, simple navigation highlighting services, pricing, and instructor profile
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Mobile-friendly design for students booking on the go
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Owner Management by the App
The Progress
Within months, Newton Driving School began appearing in Page 1 search results for multiple competitive local keywords. The website quickly became a trusted first touchpoint for new students, and enquiries started coming in consistently.
Key Results
Thanks to strategic SEO work — including optiimised website structure, keyword targeting, and local search focus — Newton Driving School now consistently ranks on Page 1 of Google for key local search terms, including:
"Driving Lessons Geelong"
"Driving Instructor Geelong"
"Elderly driving assessment victoria"
Driving Instructor Geelong"
"Geelong Driving School"
These keywords generate hundreds of searches per month, bringing consistent organic traffic and enquiries without paid advertising ✨👊✨
Owner Paul says
"The booking system is so easy to use, and I manage everything from my phone. I was planning to use a third party (driving school) booking platform, but now I don't need to! Students find me easily through Google and I'm fully booked. Couldn't be happier with my website."
The Takeaway
SEO isn’t optional — it’s the foundation for being discovered, trusted, and booked.
Newton Driving School demonstrates that with the right website and local SEO strategy, a new business can compete in a very competitive sector, and start attracting students from day one.
Put Your Website in Front of the Right People
With SEO , your website doesn’t just exist—it’s easy to find, understood, and ready to attract the clients you actually want.
Or reach out hello@whitepear.online if you’ve got questions first.
Don’t wait for clients to find you by chance—let’s get your website working for you today.