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YOUR DIGITAL HOME
Clean layouts, easy flow, and thoughtful design - so dream clients get what you do at first glance.
Your work, front and centre, all beautifully wrapped in a look and feel that shows human-ness (yes, that's a word), builds trust, and makes taking the next step with you a no-brainer.
WHO IT'S FOR
What is an
Information Website?
and is it for me?
It's a non-ecommerce website designed to:
↪ Clearly communicate your offering
↪ Express your brand values + personality
↪ Build credibility and trust
↪ Encourage enquiries, bookings, or next steps
There’s no online store — just clarity, confidence, and connection.
Quietly effective. Intentionally designed.
Perfect for businesses who sell through conversation, relationships, or offline services
(most small businesses - in fact, just like the one you're on right now👋🏼 )
→ Service Providers
→ Professionals + Practitioners
→ Schools + Education Providers
→ Clubs + Sporting Organisations
→Community Groups + Not-for-Profits
→ Personal brands
→ Creatives
What a website like this will do for you
✔ Make it easy for people to
understand who you are and what you offer
✔ Build trust + interest before you ever speak to a client
✔ Reflect your brand clearly and confidently
✔ Support enquiries, bookings, and referrals
✔ Grow with your business over time
If your goal is to be seen and understood — this is exactly what you need.
Your style, your work, and the way you show up in the world.
Design that Shows off what you're all about
in a way that makes people absolutely want to work with you.
No fluff. No unnecessary features. Just thoughtful design with real strategy behind it.
Designed to support enquiries and connection
Instant connection with your customers. Credibility and trust, without the hard sell.
Built with Solid
SEO foundations.
Optimised so the right people can find you, right when they're searching for the services you offer.
Structured to guide
visitors naturally
Your website is set up to make it super easy for visitors to find the information they need and have their questions answered.
Designed to turn visitors into enquiries
This isn’t just about looking good (though I’ll definitely do that). Every element is designed to guide visitors to book, enquire, or step through your door.
A website that fits your business,
(not the other way around)
Your site reflects your business, your style, and your way of doing things.
A really important part of the design process is spending time at the beginning, getting to know your business (and your clients).
Because this isn’t just about how things look. It’s about creating something that works beautifully behind the scenes too.
Something that supports your workflow, reflects your personality, and makes everything feel easier, smoother, and more aligned (for you and your clients).
Every site I create is tailored to the exact business requirements.
As a guide, here’s what’s typically included:
→ Custom Design
No templates, no cut-and-paste layouts. Just thoughtful, intentional design that looks and feels like you. Elevated, cohesive, and designed to present your business, organisation or group at its very best.
→ The Right Content in the Right Places
To guide your clients through the most important info — who you are, what you do, why it matters, and how to work with you — in a way that feels effortless.
→ Navigation and Flow
Smooth, user-friendly layout that makes it easy for people to browse your work and take the next step.
→ Strategy-Backed Copy Guidance
Not sure how to put together everything you do? I’ll guide you through it with copy prompts and edits that help your messaging really land.
→ SEO + AI Search Optimisation
Structured to play nice with search engines like Google, so your people can actually find you to bein with!
→ Google Business Profile
set up/optimisation for eligible businesses.
→ Launch Support + Training
So you feel confident managing your site once it's live.
→ Aftercare + Site Management (optional)
Prefer to outsource? I'm just an email away.
Investment
Average Package $3250*
(*Every project is quoted individually — to suit your exact requirements)
-
Your website will reflect your unique brand personality. Tailored to showcase what makes your business stand out.
-
Custom design that sets you apart Strategic, one-of-a-kind design solutions to give you a competitive edge.
-
User-friendly and intuitive Effortless navigation ensures visitors can easily find what they’re looking for.
-
What’s included: Up to 2 custom design concepts and 2 rounds of revisions to fine-tune everything until it’s just right.
-
-
Dynamic Homepage to make a great first impression.
-
Product Pages designed to really show off your amazing products (or services).
-
About Us to tell your story and connect with your audience.
-
Shopping Cart where the conversion magic happens (secure checkout, of course).
-
Payments set up with multiple payment options for happy customers (Afterpay/Zippay, ShopPay, Apple & Google Pay)
-
Insta/FB: Sync your shop with social media for extra reach. #winning
-
Legals T&Cs, Shipping, Returns, Privacy - clear and easy to find.
-
Contact form to make it super easy for customers to find and communicate with you.
-
Email subscribe to grow your email list and connect with your audience.
-
Show off your happy customers with reviews.
-
FAQ to answer all the common questions.
-
(Optional) Blog to share your expertise, build trust and drive traffic.
-
-
Customised colours + fonts for a totally cohesive experience for your customers.
-
Seamlessly integrate your existing logo (& brand kit - if you have one).
-
No branding? No problem
I recommend you reach out to Sali Williams my GoTO branding GURU.
She's the best honestly. Tell her I sent you ;)
INSTAGRAM @iamsalidesign
-
We’ll work our SEO magic to make your website Google-friendly
That means optimising key elements of your site to boost your visibility in search results and attract more visitors.
Our SEO setup includes:-
SEO-friendly content structure – built to help search engines (and people) understand your content
-
Clear site architecture and navigation – so users and search engines can easily find their way around
-
Domain security (SSL/HTTPS) – essential for trust and ranking
-
Image optimisation – fast-loading, properly tagged images
-
Mobile optimisation – looks and works great on every device
-
Google Analytics & Search Console setup – to track performance and uncover insights
-
Google Business Profile setup (if eligible) – for better visibility in local search
-
XML sitemap submission – helping Google index your site more efficiently
All designed to lay a strong SEO foundation for long-term growth.
-
-
With over 14 years of experience weaving website magic and the eCom world, I'm gonna share all my best tricks with you. No gatekeeping.
-
Your business win is my win ✨ I seriously get a thrill out of being part of your journey and helping you reach your goals. Consider me your website business bestie person.
-
Honesty is my policy, I won't try to sell you stuff you don't need. Straight up, honest opinions, always. No BS, ever.
-
A born creative, as we work together, new ideas will flow and evolve. That's when the website magic really happens. ✨
-
-
Aftercare + Training
-
Training + Handover: We'll set up a 1-hour training session and answer any questions you have after your site goes live.
-
2 weeks Aftercare: I've got your back for the first 2 weeks to make sure everything runs smoothly.
-
Need a hand after the initial 2 weeks? No worries, I have aftercare packages to keep you covered (at the hourly rate).
-
-
-
Domain Name approx $20 per year.
-
Web Hosting approx AUD29 monthly.
-
Credit card payment fees approx 3% (varies according to provider)
-
Product Shipping Costs
-
-
Google Business Profile Set-Up & Optimisation (if applicable/eligible)
Think of this as your digital business card on Google Maps and Search. I can help you set up a new profile or enhance your existing one so you show up higher in local search results. Optimisation includes things like adding professional photos, encouraging customer reviews, and using strategies that make your listing stand out to potential clients. -
Marketing Materials
From brochures and flyers to presentations and more — if you need materials to promote your business, I can design them for you. -
Copywriting
Need help finding the right words? I write compelling copy for your website, social media, and marketing materials that captures attention and speaks to your audience. -
Social Media Graphics
Custom-designed, scroll-stopping visuals tailored for your social platforms. -
Photography
Need professional photos? I can help with team shots, workspace images, product photos, and more — whatever tells your story best. -
Photo Editing
A little polish goes a long way! I’ll enhance and tidy up your photos so they look their best. -
Professional Email Set-Up
Let’s ditch the old Hotmail address. I’ll help you set up a custom email like hello@yourbusiness.com.au — because first impressions matter.
-
Need a little more?
These can be added to any package
→ Copywriting
Full done-for-you words, written to sound just like you (but clearer and more strategic).
→ Brand Design
A visual identity that brings your whole online presence together — logo, colour palette, fonts, and more.
→ Blog Setup
Perfect if you want to share updates, articles, or creative projects.
→ Email Marketing Setup
Connect with your audience via opt-ins, welcome sequences or newsletters — all integrated seamlessly.
→ Booking System Integration
Need to take appointments, discovery calls or bookings online? I can build that right in.
→ Professional Photography
I'll connect you with some amazing brand photographers.
→ eBooks, Lead Magnets and more
-
Your website will reflect your unique brand personality. Tailored to showcase what makes your business stand out.
-
Custom design that sets you apart Strategic, one-of-a-kind design solutions to give you a competitive edge.
-
User-friendly and intuitive Effortless navigation ensures visitors can easily find what they’re looking for.
-
What’s included: Up to 2 custom design concepts and 2 rounds of revisions to fine-tune everything until it’s just right.
-
-
Dynamic Homepage to make a great first impression.
-
Product Pages designed to really show off your amazing products (or services).
-
About Us to tell your story and connect with your audience.
-
Shopping Cart where the conversion magic happens (secure checkout, of course).
-
Payments set up with multiple payment options for happy customers (Afterpay/Zippay, ShopPay, Apple & Google Pay)
-
Insta/FB: Sync your shop with social media for extra reach. #winning
-
Legals T&Cs, Shipping, Returns, Privacy - clear and easy to find.
-
Contact form to make it super easy for customers to find and communicate with you.
-
Email subscribe to grow your email list and connect with your audience.
-
Show off your happy customers with reviews.
-
FAQ to answer all the common questions.
-
(Optional) Blog to share your expertise, build trust and drive traffic.
-
-
Customised colours + fonts for a totally cohesive experience for your customers.
-
Seamlessly integrate your existing logo (& brand kit - if you have one).
-
No branding? No problem
I recommend you reach out to Sali Williams my GoTO branding GURU.
She's the best honestly. Tell her I sent you ;)
INSTAGRAM @iamsalidesign
-
We’ll work our SEO magic to make your website Google-friendly
That means optimising key elements of your site to boost your visibility in search results and attract more visitors.
Our SEO setup includes:-
SEO-friendly content structure – built to help search engines (and people) understand your content
-
Clear site architecture and navigation – so users and search engines can easily find their way around
-
Domain security (SSL/HTTPS) – essential for trust and ranking
-
Image optimisation – fast-loading, properly tagged images
-
Mobile optimisation – looks and works great on every device
-
Google Analytics & Search Console setup – to track performance and uncover insights
-
Google Business Profile setup (if eligible) – for better visibility in local search
-
XML sitemap submission – helping Google index your site more efficiently
All designed to lay a strong SEO foundation for long-term growth.
-
-
With over 14 years of experience weaving website magic and the eCom world, I'm gonna share all my best tricks with you. No gatekeeping.
-
Your business win is my win ✨ I seriously get a thrill out of being part of your journey and helping you reach your goals. Consider me your website business bestie person.
-
Honesty is my policy, I won't try to sell you stuff you don't need. Straight up, honest opinions, always. No BS, ever.
-
A born creative, as we work together, new ideas will flow and evolve. That's when the website magic really happens. ✨
-
-
Aftercare + Training
-
Training + Handover: We'll set up a 1-hour training session and answer any questions you have after your site goes live.
-
2 weeks Aftercare: I've got your back for the first 2 weeks to make sure everything runs smoothly.
-
Need a hand after the initial 2 weeks? No worries, I have aftercare packages to keep you covered (at the hourly rate).
-
-
-
Domain Name approx $20 per year.
-
Web Hosting approx AUD29 monthly.
-
Credit card payment fees approx 3% (varies according to provider)
-
Product Shipping Costs
-
-
Google Business Profile Set-Up & Optimisation (if applicable/eligible)
Think of this as your digital business card on Google Maps and Search. I can help you set up a new profile or enhance your existing one so you show up higher in local search results. Optimisation includes things like adding professional photos, encouraging customer reviews, and using strategies that make your listing stand out to potential clients. -
Marketing Materials
From brochures and flyers to presentations and more — if you need materials to promote your business, I can design them for you. -
Copywriting
Need help finding the right words? I write compelling copy for your website, social media, and marketing materials that captures attention and speaks to your audience. -
Social Media Graphics
Custom-designed, scroll-stopping visuals tailored for your social platforms. -
Photography
Need professional photos? I can help with team shots, workspace images, product photos, and more — whatever tells your story best. -
Photo Editing
A little polish goes a long way! I’ll enhance and tidy up your photos so they look their best. -
Professional Email Set-Up
Let’s ditch the old Hotmail address. I’ll help you set up a custom email like hello@yourbusiness.com.au — because first impressions matter.
-
recent information & brand website projects
My simple proven process
I don’t just plug in a calendar and call it a day. I take the time to understand how you run your business — then build a site that reflects your vibe, supports your workflow, and makes life easier for you and your clients.
Whether your setup’s simple or full of moving parts, I’ll make sure it runs smooth, looks fab, and feels effortless on your end. Yes, even if your schedule is complicated. (Especially then.)
LIZZIE LAWRANCE
Interior + Event Stylist
Bold, refined, and unapologetically stylish — just like Lizzie’s work.
This site was built to reflect Lizzie’s signature style. With a dark, sophisticated palette and striking photography, the design puts her work front and centre without distraction.
A sophisticated online presence that feels as elevated as the spaces and experiences she creates.
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SUNNY THE CARAVAN
Retro Glamping Experience
The Sunny the Caravan website combines nostalgic vintage style with fresh, bright design to capture the spirit of relaxed, old school glamping.
Soft colours, playful typography, and spacious layouts highlight the vintage charm, while inviting imagery transports visitors straight into a uniquely memorable experience.
Easy navigation guides users through hire options and packages, making booking simple and stress-free. The overall look and feel balances personality with clarity, creating a welcoming online space that perfectly reflects the sunny, carefree vibe of the brand.
GANT BUILDERS + INTERIOR DESIGN
Sophisticated, memorable + different
This project was designed to stand well apart from the typical builder website. With striking branding by @iamsalidesign, stunning imagery, and a client willing to invest the time to get every detail right, this project was a joy from start to finish.
The brief was clear: create a site that feels sophisticated, memorable, and unmistakably different. Bold layouts, confident typography, and a refined colour palette work together to showcase the brand’s personality and craftsmanship, while a clean structure ensures the site is easy to navigate and engaging to explore.
The result is a strong, distinctive online presence that reflects Gant Builders’ quality and professionalism. Proving that when you want to stand out in a crowded market, being different makes so much sense.
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BASILS FARM
A fresh + inviting with natural charm
This website design brings clean, elegant aesthetics together with warm, earthy tones to reflect Basils Farm’s rustic charm.
Spacious layouts and high-quality imagery showcase the venue’s natural beauty, while subtle textures and carefully selected typography enhance the overall atmosphere.
The site’s easy-to-use navigation makes booking simple and highlights key details like the seasonal menu and event spaces.
The design balances functionality with inviting visuals, creating an engaging online experience that truly reflects the spirit of Basils Farm.
A Few Things You’re Probably Wondering
Most sites take around 4-5 weeks from start to finish. That gives us time to get the strategy right, create the design, and bring everything to life properly.
Timing depends on the nature and size of your business, and how quickly I receive content and feedback.
Absolutely. That’s all part of the process. Through our discovery and strategy work, I’ll help you figure out what needs to go on each page (and what doesn’t).
No problem — I can guide you through sourcing images or work with your photographer/stylist to get what we need. And if you’re starting from scratch, I can connect you with branding specialists.
Yes, we would need to include a payment gateway.
This can be included, now or any time you like.
Take a look at my eCommerce packages to see if that's what you're looking for.
No problem. We can set up sessions, memberships, workshops, or package deals — whatever fits your business model.
take a look at my booking website packages to see if that's what you're looking for.
You’ll get launch support and training so you can manage it all confidently. And if you’d rather hand it off, I offer ongoing aftercare and site management too.
You will be able to make basic edits yourself (change text + images etc). Advanced edits will depend on your skill level and availability. I am just an email away for any maintenance or editing.
I'm available for ongoing support to help with updates, technical issues, marketing tweaks, or even adding new features as your business grows. Just email me!
Yes! I build in SEO foundations so your ideal clients can find you, not just your mum or your mate from netball.
SEO is built in so search engines can find you and you'll show up in search results for people looking for what you offer.
For more information about how I do SEO, visit this page or reach out for a chat hello@whitepear.online
Yes! Every site is fully mobile-friendly so your clients can book from their phone, tablet, or whatever device they’re using.
Packages vary, based on the number of pages, custom features, and integrations. I provide a tailored quote after discussing your needs.
Yes — payment is split over 2–3 stages to make things more manageable.
Just ask when we chat.
Get a website you (and your customers) love.
A website that feels so you — beautiful, smart, and easy to use.
Starting fresh or giving your existing site a glow-up, I’m here to guide you every step of the way.
Or reach out hello@whitepear.online if you’ve got questions first.