Your Website.
But Hotter
(and Smarter).
WEBSITE REDESIGN SERVICE
Turn that ‘we’ll fix it later’ website into something confident, modern, and special.
The kind of site you’re excited to share… and proud to send people to.
I'M JUST GOING TO SAY IT
If You’d Be Embarrassed to Send Someone to Your Site… That’s a Sign.
A redesign gives you confidence again - and converts better too.
Yes really.
Does this sound familiar..?
✓ You cringe a little when someone says, 'I checked out your website.'
✓ Your visuals or branding feel outdated.
✓ Your site info is out of date or just plain incorrect
✓ You know it could load faster, flow smoother, and convert better.
✓ You actually just kind of hate it.
I see you nodding along
Imagine feeling excited to share your site again.
Proud. Confident.
Clear on who it’s speaking to.
A cleverly executed redesign will do that and more.
↪ Speak directly to the clients you want
↪ Work quietly but efficiently behind the scenes
↪ Feel unmistakably your style + personality
↪ Make more people want to work with you
↪ Turn 'just looking' into 'yep, book me in'
Looking good is step one. Being found is step two.
Your redesign will include Strategic SEO woven in, to help the right clients discover you at exactly the right time.
Re working the look, layout, messaging, and flow
aligns your site with where your business is now . . . and where it's going.
Here's what's usually included
↪ Updated design + layout
Fresh, on-brand and a joy to share
↪ Detailed Service Pages
SEO optimised so clients can find you
↪ Clear calls-to-action
So visitors know exactly what to do next (book, buy, or get in touch).
↪ Improved user experience (UX)
Easier navigation, smarter structure
↪ Refined website copy
Words that connect, guide, and convert
↪ Mobile-friendly design
Optimised for all devices—because most people are browsing on their phones.
↪ On-brand visuals + messaging
Consistent colours, fonts, images, and copy that reflect you
↪ SEO improvements
Smart tweaks behind the scenes to help you show up in search results.
↪ Launch support + Training
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Your website will reflect your unique brand personality. Tailored to showcase what makes your business stand out.
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Custom design that sets you apart Strategic, one-of-a-kind design solutions to give you a competitive edge.
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User-friendly and intuitive Effortless navigation ensures visitors can easily find what they’re looking for.
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What’s included: Up to 2 custom design concepts and 2 rounds of revisions to fine-tune everything until it’s just right.
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Dynamic Homepage to make a great first impression.
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Product Pages designed to really show off your amazing products (or services).
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About Us to tell your story and connect with your audience.
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Shopping Cart where the conversion magic happens (secure checkout, of course).
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Payments set up with multiple payment options for happy customers (Afterpay/Zippay, ShopPay, Apple & Google Pay)
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Insta/FB: Sync your shop with social media for extra reach. #winning
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Legals T&Cs, Shipping, Returns, Privacy - clear and easy to find.
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Contact form to make it super easy for customers to find and communicate with you.
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Email subscribe to grow your email list and connect with your audience.
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Show off your happy customers with reviews.
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FAQ to answer all the common questions.
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(Optional) Blog to share your expertise, build trust and drive traffic.
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Customised colours + fonts for a totally cohesive experience for your customers.
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Seamlessly integrate your existing logo (& brand kit - if you have one).
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No branding? No problem
I recommend you reach out to Sali Williams my GoTO branding GURU.
She's the best honestly. Tell her I sent you ;)
INSTAGRAM @iamsalidesign
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We’ll work our SEO magic to make your website Google-friendly
That means optimising key elements of your site to boost your visibility in search results and attract more visitors.
Our SEO setup includes:-
SEO-friendly content structure – built to help search engines (and people) understand your content
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Clear site architecture and navigation – so users and search engines can easily find their way around
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Domain security (SSL/HTTPS) – essential for trust and ranking
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Image optimisation – fast-loading, properly tagged images
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Mobile optimisation – looks and works great on every device
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Google Analytics & Search Console setup – to track performance and uncover insights
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Google Business Profile setup (if eligible) – for better visibility in local search
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XML sitemap submission – helping Google index your site more efficiently
All designed to lay a strong SEO foundation for long-term growth.
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With over 14 years of experience weaving website magic and the eCom world, I'm gonna share all my best tricks with you. No gatekeeping.
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Your business win is my win ✨ I seriously get a thrill out of being part of your journey and helping you reach your goals. Consider me your website business bestie person.
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Honesty is my policy, I won't try to sell you stuff you don't need. Straight up, honest opinions, always. No BS, ever.
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A born creative, as we work together, new ideas will flow and evolve. That's when the website magic really happens. ✨
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Aftercare + Training
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Training + Handover: We'll set up a 1-hour training session and answer any questions you have after your site goes live.
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2 weeks Aftercare: I've got your back for the first 2 weeks to make sure everything runs smoothly.
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Need a hand after the initial 2 weeks? No worries, I have aftercare packages to keep you covered (at the hourly rate).
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Domain Name approx $20 per year.
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Web Hosting approx AUD29 monthly.
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Credit card payment fees approx 3% (varies according to provider)
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Product Shipping Costs
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Google Business Profile Set-Up & Optimisation (if applicable/eligible)
Think of this as your digital business card on Google Maps and Search. I can help you set up a new profile or enhance your existing one so you show up higher in local search results. Optimisation includes things like adding professional photos, encouraging customer reviews, and using strategies that make your listing stand out to potential clients. -
Marketing Materials
From brochures and flyers to presentations and more — if you need materials to promote your business, I can design them for you. -
Copywriting
Need help finding the right words? I write compelling copy for your website, social media, and marketing materials that captures attention and speaks to your audience. -
Social Media Graphics
Custom-designed, scroll-stopping visuals tailored for your social platforms. -
Photography
Need professional photos? I can help with team shots, workspace images, product photos, and more — whatever tells your story best. -
Photo Editing
A little polish goes a long way! I’ll enhance and tidy up your photos so they look their best. -
Professional Email Set-Up
Let’s ditch the old Hotmail address. I’ll help you set up a custom email like hello@yourbusiness.com.au — because first impressions matter.
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My simple proven process
I don’t just plug in a calendar and call it a day. I take the time to understand how you run your business — then build a site that reflects your vibe, supports your workflow, and makes life easier for you and your clients.
Whether your setup’s simple or full of moving parts, I’ll make sure it runs smooth, looks fab, and feels effortless on your end. Yes, even if your schedule is complicated. (Especially then.)
recent redesign projects
THOUGHTFUL DESIGN, CLEAR STRATEGY, AND PERSONALITY-LED TOUCHES
Every site below came to me as “okay” and left fully aligned with the brand, polished, and purposeful.
Pretty? Definitely. But more importantly, built to engage the right people, stand out, and quietly do their job behind the scenes.
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Mermaids Beauty
A fresh new eCommerce website designed to match Mermaids Beauty Salon’s updated branding — soft, clean, and easy to use. The new site makes it simple for clients to browse services, book appointments, and shop products, all in one beautiful online space built to grow with the business.
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Our Doula
A full rebrand and website for Our Doula, designed with a warm, earthy feel to reflect trust, care, and support. The project included logo design, packaging for herbal blends, and an SEO-optimised website to support her growing services.
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Theodore Clinical Skin
After a full redesign, Theodore Clinical Skin now has a fresh, light, and elegant online presence. We kept the branding but transformed the site into a more modern, soft, and luxe experience, with eCommerce, booking links, SEO, and mobile optimisation all built in.
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Dream Big Coaching
A vibrant refresh for Dream Big Coaching that celebrates Jodi’s mission and makes every visitor feel inspired. The redesign is as joyful and sparkly as she is, with a clean, energetic layout that highlights her Life + Mindset Coaching, keynote speaking, and workshops.
The site seamlessly blends branding, visuals, and personality to showcase value and empower clients—a space that’s more than just pretty, it truly reflects Jodi’s passion and impact.
Clean Design, Clear Booking, Happy Clients
A brand-new eCommerce website to complement Mermaids Beauty Salon’s refreshed logo (by Morgan Jamieson Design). The result is soft, clean, and fresh, bringing a modern, approachable feel to their online home.
The redesign focuses on seamless user experience and intuitive navigation, making it easy for clients to browse services, book appointments, and explore product offerings.
Every detail—from layout to typography and imagery—was chosen to reflect the salon’s personality and create a cohesive, inviting atmosphere loved by both the Owners and clients.
The new site isn’t just beautiful; it’s functional, user-friendly, and ready to support the salon’s growth into the future.
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Fresh, Light +Elegant for Theodore Clinical Skin
After a major redesign, Theodore Clinical Skin now shines with a fresh, light, and elegant aesthetic—perfectly reflecting the vibe of the business.
We kept the branding but transformed the site from its previous dark, basic, masculine vibe into a modern, luxe, soft experience more in keeping with the brand vibe.
Key features:
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Full eCommerce Store stocking Clinical grade skincare.
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Mobile-Optimised for seamless browsing on any device
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SEO-Optimised to help clients discover Theodore in search
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Service Pages & Booking Links for easy appointment scheduling
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Branded Gift Vouchers for a polished gifting experience
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Optimised Google Business Profile for local visibility
With smooth flow, cheeky micro-interactions, and elegant design, the new site truly represents Theodore Clinical Skin in every way.
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Full Re-Brand, Logo Design + Website for Local Birth Educator
After 12 wonderful years as Pickles & Ice Cream, it was time for a fresh start. I created a full rebrand for Our Doula, including a calming, earthy colour palette that reflects warmth, trust, and care.
The redesign highlights her private birth support services across Geelong and the Surfcoast, along with postpartum care, counseling, and doula training. The project also included a new logo, website, and packaging for her organic herbal blends supporting women’s health before, during, and after childbirth.
On the technical side, the site was SEO-optimised to help couples find Kellie’s services easily and connect with her expertise.
Kellie—renowned doula, birth educator, and all-around amazing human—is now beautifully represented online, with her expanded offerings and ethos front and centre.
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A Sparkly Refresh for an Inspiring Coach
A refresh that amplifies her brand, celebrates her mission, and makes every visitor feel inspired.
We gave Dream Big Coaching a redesign as vibrant, joyful, and a little sparkly as the incredible Jodi herself. By diving into the structure and offerings of her dynamic business, we built a site that truly reflects the value and empowerment she brings to her clients.
Key highlights:
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Life & Mindset Coaching, Keynote Speaking, and Workshop Facilitation
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Clean, joyful design that balances energy with clarity
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Website structure optimised to showcase benefits and value
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Seamlessly blends branding, visuals, and personality for a cohesive online presence
A site that’s more than just pretty—it’s a reflection of Jodi’s passion, mission, and the way she inspires others to thrive.
PINCH SALT + FLOAT
Beautifully balanced for Pinch Salt & Float
The new website for Pinch Salt & Float, a local family-owned wellness business in Ocean Grove, was designed to reflect the calm, restorative experience of their therapies.
Clean layouts, soothing colour palettes, and elegant typography create a serene, approachable online space that mirrors the business’s focus on health and wellbeing.
Thoughtful flow and intuitive navigation guide visitors seamlessly through information on salt floatation, salt room therapy, infrared sauna, and other offerings, while high-quality imagery brings the studio and its services to life.
The result is a site that’s both beautiful and functional, perfectly capturing the personality of the business and making it easy for clients to explore, book, and engage.
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If your site feels outdated, is slow, hard to navigate, or just isn’t turning clicks into customers like it used to, it’s probably time.
A redesign isn’t just about how a site looks—it’s about getting the most out of your site from functuionality to attracting clients.
It depends on the size and complexity of your site, but most projects are completed in 4–8 weeks. Bigger sites or e-commerce stores may take a bit longer.
That gives us time to get the strategy right, create the design, and bring everything to life properly. Timing depends on the size of your store, number of products, and how quickly I receive content and feedback.
Absolutely. That’s all part of the process. Through our discovery and strategy work, I’ll help you figure out what needs to go on each page (and what doesn’t).
Absolutely! Your new site will be SEO-ready from day one. That means:
↪ Pages and headings structured for search engines
↪ Fast loading speeds (Google loves a quick site)
↪ Mobile-friendly design for every device
↪ Optimised images and metadata
↪ Clean URLs and proper linking so your content is easy to find
↪ and more
Your site will be built to look amazing and be found by the people searching you what you offer.
Yes! A strategic redesign will improve your site, without resetting your hard work. I ensure your existing SEO is carried over, and where possible, enhanced for better visibility and results.
Definitely. Part of the redesign process includes assessing every part of your current site before I begin. Including SEO.
I look at what’s working, what's not, what you want to change in your business what you need to focus on and more. Then get to work to fix all the issues, and craft a strategy and design that guides visitors to book, buy, or contact you.
Packages vary, based on the size, type, custom features, and integrations. I provide a tailored quote after discussing your needs.
I offer fixed-price packages tailored to your needs, so there are no surprise bills.
Yes — payment is split over 2–3 stages to make things more manageable. Just ask when we chat. Credit card payments are also accepted.
I'm just an email away. I offer ongoing support (hourly billing or retainer) to help with updates, technical issues, marketing tweaks, or even adding new features as your business grows.
Yes! I can guide you on photography, recommend professionals, and provide copywriting support to ensure all pages are working towards your goals, with engaging, useful and SEO optimised, copy.
I do, yes. II set up your preferred payment gateway (Stripe, Square, Shop Pay Google Pay, Apple Pay, etc.) and configure shipping options if you need them.
Yes. Every website I build is fully responsive, meaning it looks and works beautifully on mobile phones, tablets, and desktops.
Absolutely. I build sites with easy-to-use platforms and provide training so you can make basic updates. For more complex tasks I'm just an email away.
Curious?
or Ready to Get Started
Start by filling out a quote request form.
It gives me the full picture of what’s working, what’s frustrating, and what you're looking to achieve.
I’ll send you a custom quote designed around your goals - completely custom and personal to your requirements.
Or reach out hello@whitepear.online if you’ve got questions first.