Is your website optimised for mobile? It should be...

Kylie Wiffen

Mar 14, 20243 min read

Updated: Mar 7

Here's the thing. Having a website that just-kind-of-works on mobile isn't enough anymore.

You need a site that's fully optimised for mobile.

It's an absolute necessity.

Smartphone on pink surface displays image of a clothing design website three smiling women. Text: "VALÉ LUCA. Limited Edition Tees + Crew Jumpers."

You're reading this on your phone (right?) It won't surprise you to know that over half of all web traffic now comes from mobile devices. If your site is not optimised for mobile - you're missing out on a massive chunk of potential site visitors.

So what is mobile optimisation exactly?

Mobile optimisation is the process of designing and developing your website to deliver a smooth, user-friendly experience on phones and tablets. It's about making sure your content is clear, easy to navigate, and loads quickly – all on a tiny screen.

Basically people need to see everything on their phone, it needs to look good, be easy to navigate and act fast - or your visitor will bounce. 😭

And, why is it so important?

Think about it this way: if you walk into a store and the shelves are really messy, the lighting is too dim (or too bright), and it takes forever to find a salesperson and when you do they are just not it, you're probably going to leave and shop elsewhere right?

The same goes for your website. A bad mobile experience frustrates users and they bounce. Likely headed straight to your competitors.

We Know First Impressions Matter (and they happen on mobile) Gone are the days of designing for desktop first and then adapting for mobile. In 2024, a mobile-first approach is essential. This means a clean layout, easy-to-read fonts, and clear calls-to-action — all on a small screen. If your site is clunky, slow, or requires zooming in to read the text, visitors will be gone faster than you can say wtf just happened? A bad mobile experience screams outdated and unprofessional. Let's just not do that? 🙅🏼‍♀️

Google Loves Mobile-Friendly Sites (literally) Search engines like Google prioritise mobile-optimised websites in search results. This means if your site isn't mobile-friendly, you're missing out on valuable organic traffic and potential customers who could be finding your competitors instead #bummer.

Mobile Users are Impatient (and They Have Options) We're all on our phones are on-the-go and we have limited attention spans (guilty! 🙋🏼‍♀️). If your website takes forever to load or has tricky navigation, visitors will bounce and find a competitor with a faster and smoother mobile experience. Focus on simple navigation, optimising images, removing unused apps to minimise code, and use a reliable web hosting service.

Touch-Friendly Everything Buttons, menus, and forms should all be designed for easy tapping and swiping with fingers, not mouse clicks. That's a no-brainer.

Prioritise Content Not all of your website content needs to be front and centre on mobile. Focus on delivering the most important information first, and make it easy for users to find what they're looking for, quickly and easily. In many ways the mobile version is a completely different site due to the screen size and the way it's used.

Test, Refine, Repeat There's no *magic formula* for mobile optimsation. Use common sense, browser developer tools and emulator platforms to test your website on various devices and screen sizes. Taking the time to do this will pay off. If you don't know how to or don't want to do this find an expert who can. Information will give you the heads up in issues you otherwise might not be aware of. Then you can fix them.

Here's the good news

Optimising your website for Mobile is totally possible at any time. Whether that's a few tweaks, a glow-up or a full redesign your website can be optimised to be the best it can be on mobile. By doing this you'll:

Improve user experience and brand perception.
Improve your Google Ranking therefore getting more traffic over time.
Boost conversions and sales.
Reach your target audience where they are (on their phones!)

There's no getting away from it - a mobile-optimised website is essential for your business success. Don't get left behind. Embrace it! And help advance your business while you do.

Take a look at these pretty sites.

And yes, they're mobile optimised 😉