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  • Writer's pictureKylie Wiffen

Is your website optimised for mobile? It should be...

Updated: 4 days ago

Here's the thing. Having a website that just-kind-of-works on mobile isn't enough anymore.

You need a site that's fully optimized for mobile.

It's an absolute necessity.

Chances are, you're reading this on your phone (right?) It won't surprise you to know that over half of all web traffic now comes from mobile devices. If your site is not optimised for mobile - you're missing out on a massive chunk of potential site visitors.

So what is mobile optimization exactly?


Mobile optimization is the process of designing and developing your website to deliver a smooth, user-friendly experience on phones and tablets. It's about making sure your content is clear, easy to navigate, and loads quickly – all on a tiny screen.

Simply put - It must look really good, be easy to navigate and be super fast to load.

And, why is it so important?


Think about it this way: if you walk into a store and the shelves are messy, the lighting is dim, and it takes forever to find a salesperson, you're probably going to leave and shop elsewhere right?

The same goes for your website. A bad mobile experience frustrates users and they bounce. Likely headed straight to your competitors.

Also important to know, Google prioritizes mobile-friendly websites in search results. So, if your site isn't optimized, you're affecting your Google ranking, missing out on a site visits and potentially damaging your brand image. Not great 🤨

First Impressions Matter (and they happen on mobile) Gone are the days of designing for desktop first and then adapting for mobile. In 2024, a mobile-first approach is essential. This means a clean layout, easy-to-read fonts, and clear calls-to-action — all on a small screen.  If your site is clunky, slow, or requires zooming in to read the text, visitors will be gone faster than you can say wtf just happened? A bad mobile experience screams outdated and unprofessional (and just no🙅🏼‍♀️).

Google Loves Mobile-Friendly Sites (literally)  Search engines like Google prioritize mobile-optimized websites in search results.  This means if your site isn't mobile-friendly, you're missing out on valuable organic traffic and potential customers who could be finding your competitors instead #bummer.

Mobile Users are Impatient (and They Have Options)  We're all on our phones are on-the-go and we have limited attention spans (guilty! 🙋🏼‍♀️). If your website takes forever to load or has tricky navigation, visitors will bounce and find a competitor with a faster and smoother mobile experience. Focus on simple navigation, optimizing images, removing unused apps to minimise code, and use a reliable web hosting service.

Touch-Friendly Everything  Buttons, menus, and forms should all be designed for easy tapping and swiping with fingers, not mouse clicks. That's a no-brainer.

Prioritize Content Not all of your website content needs to be front and centre on mobile. Focus on delivering the most important information first, and make it easy for users to find what they're looking for, quickly and easily. In some ways the mobile version is a completely different site due to the viewport size and the way it's used.

Test, Refine, Repeat There's no *magic formula* for mobile optimsation. Use common sense, browser developer tools and emulator platforms to test your website on various devices and screen sizes. Taking the time to do this will pay off.

Here's the good news


Optimising your website for Mobile is possible. It's never too late! By creating a user-friendly mobile experience, you'll:

  • Improve user experience and brand perception.

  • Improve your Google Ranking therefore getting more traffic over time.

  • Boost conversions and sales.

  • Reach your target audience where they are (on their phones!)

In our mobile-device world, a mobile-optimized website is essential for success. Don't get left behind. Embrace it! And help advance your business.


Take a look at these pretty sites.

And yes, they're mobile optimised 😉

Not sure if your site is mobile-friendly? I can help!


Contact me for a free consultation and a chat about how mobile optimisation can improve your site and boost your business.



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