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Concrete Wall
  • Writer's pictureKylie Wiffen

Not all web designers are created equal — here's why.

Updated: 4 days ago

So, you've dreamt up an amazing product or service, or poured your heart and soul into your small business, and now you're ready to take it online. 

Congratulations!  🎉

The world of business ownership awaits - now to find a designer to create the website of your dreams.

Your website is often going to be the first impression potential customers get, and let's be honest, first impressions matter. 

Having the right web designer on your side can be your secret weapon for online success by translating your brand's unique voice and passion into beautiful visuals and online language that resonates with your customers.

A designer frees you up to focus on what you do best – running your awesome business – while they craft a website that looks amazing, is easy to navigate, and converts visitors into customers.

But here's the thing — not all web designers are created equal. Just like any field, there's a range of experience, expertise and let's face it dodgy operators.   Finding the perfect fit for your small business is key. 
You wouldn't hire a translator who speaks a completely different dialect than your target audience, right?  The same goes for your web designer. 

Investing in a professional web designer might seem like an extra expense, but in reality it should be included as part of your startup budget. It's an investment that sets you up properly from the start and it will pay off.  A professionally-designed website can be the game-changer for your market positioning attracting new customers, boosting your brand image, and ultimately, helping your small business thrive. 

A good web designer will partner with you and be a valuable part of your team. They should be able to explain their design decisions clearly, answer your questions patiently, and keep you updated throughout the project. Don't be afraid to ask questions! After all, this is your website, and you deserve to be involved in the process and have any questions answered.

Look for someone who understands your brand, your industry, and who your ideal customer is. Their portfolio should showcase work that aligns with your vision and resonates with your target market. They should be someone you feel confident in as well.

Here are some key things to look for


The right fit A mismatch with your web designer can lead to a website that completely misses the mark, costs you time and money (and unnecessary stress). Look for someone who understands your brand voice, industry, and target audience to ensure your website speaks directly to your ideal customer.

If the fit is right from the very start you'll be more likely to love the results.

Honesty This is a big one. There are plenty of dodgy operators out there who promise big and fail to deliver. A designer who is honest with you will always have your best interests at heart and not be trying up upsell things you don't actually need.

Another important aspect that is often not talked about is that your web designer is going to have access to your business and personal information - you need to be able to trust this person to handle your data in the correct way and keep everything safe, secure and confidential.

Experience  A seasoned designer with a great folio brings a wealth of knowledge about current web design trends, best practices, and potential pitfalls. They've likely tackled similar projects before and can anticipate your needs, saving you time and money.

Portfolio A web designer's portfolio is the place to look for examples of work that aligns with your vision and resonates with your target audience. It's also a great way to get a feel for their design style. Don't be afraid to ask questions about their design process and how they achieved the results in their portfolio.

Communication A good web designer is a partner in the success of your business and more than likely a person who will stay with you throughout your business journey. They should communicate well, often, and do what they say they are going to do right from the very first communication.

Communication throughout the project is key to it's success and a great outcome for you and your business. A good designer should be able to clearly explain design decisions, answer your questions patiently, and keep you updated throughout the project.

Beware the bargain While budget is important, the cheapest option might not be the best. A cut-rate website might look cheap and lack the functionality and polish needed to compete online. A good designer has many years of experience under their belt, and spends many many hours working on your project. You get what you pay for.

Quality will pay for itself over and over again.

Reviews Great reviews from clients are a really good way to get a feel for the designer, what it's like to work with them and how they operate. You may even be able to reach out directly and ask questions to help make your decision.

Reviews from clients speak volumes.

Get the attention you deserve online.


Hire a web designer who delivers professional websites built with meticulous attention to detail, ensuring your business stands out.



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