Kylie Wiffen sitting in a white room looking relaxed with legs crossed on a timber stool.

About Me.

I'm Kylie, the designer and face behind White Pear. I'm also a proud mama, a very creative human who loves the simple things in life and a good cup of coffee.
 

I'm super passionate about helping small business owners (like you) get online the easier way.

I absolutely thrive seeing people just like you follow your dreams and do what you love. And I feel so lucky that I get to do what I love every day too.

So how did I get into the web design business?

I do get asked this quite a lot! For me it actually started way back in the late90s. ​​I was working at one of the country's most forward-thinking Law Schools (at the time).

I worked on content creation, information architecture and editing for the schools very first website. Before websites were really a thing. This was the time when the internet was just emerging in Australia.​​

I loved it, and I learned so much from my time there. My job involved website maintenance, project management, copywriting, event management , student advising and online course administration.

Did I mention I loved it? I had a lot of fun and grew to really love everything this new online world was making possible.​​

After leaving that role, I spent almost 10 years honing my skills as eCom business owner at Birdynumnum Design Co.

This was my first Startup and I enjoyed working on this biz when my kiddos were really little. It gave me a creative outlet and the freedom to fit work around our schedule!

 

My next Startup was Sunny the Caravan the sweetest vintage caravan Glamping Business. Yes, I renovated it too! And yes, I documented it all on the gram @honey.iboughtacaravan

 

It was so rewarding and it was #so #much #fun. I loved it. I recently sold that business to focus on my next startup, web design - which was another dream of mine for many years. And now here I am, talking to you!

ecommerce website design for birdynumnum design co
baby mobile product shot for birdynumnum design co

That's the thing about following your dream and creating your own business doing something you love. Even if it's your side hustle, it is so rewarding and so enjoyable.

 

There's nothing better really. I know because I've been there! And I can help you get started too.

Feeling inspired?

happy vintage caravan with bright yellow stripe awning and a retro outdoor chair set.

When I'm not working you'll usually find me pottering in the garden, hanging out with the Kiddos or DIY-ing something. 

 

I love getting creative any way I can whether that's restoring furniture, creating art or whipping something up on my trusty old sewing machine. This little cutie - Miss Honey Blossom - is never far away, she's my little shadow. And look at those eyes, I mean...🤍

And there's always coffee involved. Or nothing much gets done lol. 

small white chihuahua sitting on a bed with a floral blue pillow behind

Getting a website designed for your small business can feel overwhelming. 

It doesn't have to be that way and I make sure it isn't ;)

My approach is to keep the process as simple and straightforward as possible for you. I've been there myself!  I will not bombard you with a whole lot of complicated info that will probably only stress you out.

 

I communicate all the way along so you know where everything is at. That’s really important in keeping things on track and getting your project up and running and meeting your deadline!

​My experience, knowledge and creativity are the perfect skill set to create the very best online representation of your business. 
 

I promise that I will do my very best to bring your ideas to life, add some of my own and make it all happen. I love inspiring people to get on with running the business while I take care of the whole website thing for you! 

I have an eye for really good design and an ever evolving working knowledge of SEO friendly design.

 

I'm also highly skilled in organising the information about your business way that makes sense in the online space (to both humans and Google). This is key to ensuring your customers have the best user experience when they land on your site. 

 

And it won’t cost the earth (or your sanity) #winning

 

That's enough talk about me! Are you ready to get started on your project?